Coerver Coaching was founded in 1984 by Alf Galustian and former Chelsea great Charlie Cooke who were both inspired by the philosophy of legendary Dutch coach Wiel Coerver. Together they developed a programme of teaching that was unlike anything else available then or now.
 

Alf and Charlie's dedication to the game and extensive experience has formed the backbone to the business and made Coerver what it is today - a respected, established and sought after brand of football coaching which has revolutionised the way football is taught and learnt by players and coaches alike.

When starting the business Alf and Charlie's mission statement was: “To develop Skilled, Confident, Creative, players who combine well with team mates and have the skills to go it alone”. Coerver's original mission statement continues to be at the heart of the business however, its curriculum and method have continually developed over time to keep up with the changing nature of the game whilst staying true to its foundational beliefs. These beliefs underpin the "Method" and "Curriculum" taught to each player and coach which has earned Coerver global football credibility.